Quick guide for Kalatiski staff on domestic book sales: most common customer questions and sales tips

Domestic salmon is easy to recommend when you first ask if the customer has a favorite dish in mind, a festive table, or a ready-made offering. We grow and process salmon in Skaftö in Kristiinankaupunki, and deliver the products to retailers throughout Finland. At Kalistike you can clearly state the origin and guide the customer to the fresh fish, gravlax, or smoked product based on the method of use.

Domestic salmon: answers clearly to the questions of origin and freshness

Customers often ask where the fish comes from and how the freshness is reflected in the product. You can tell them that our salmon is farmed in Skaftö and processed in the same company in Kristiinankaupunki. This makes it easy to tell the origin even when the customer wants to know the background of the fish before making a purchase decision. More information about the farming, processing, and products can be found here. About our business presentation.

When it comes to freshness, it is worth showing the customer the date and storage marks on the packaging. These guide the use of the product at home. If the customer intends to cook the fish in the oven, on the stove, or on the grill, fresh Kirjolohe provides the most freedom to season and cook. When he or she needs a ready-made option, a smoked or gravad product saves time and effort. The Food Agency instructs food industry operators to ensure proper cold storage of the fish. Read the Food Authority's guidelines for the fish industry.

Ask first whether the squid should be served with warm food or cold.

Domestic salmon in the right use situation

Fresh salmon is suitable for customers who want to prepare the meal themselves and choose the seasonings for the side dishes. The fillet works well in oven cooking, grilling, or frying. Warm smoked salmon is a ready-to-eat product that can be served directly on bread, in a salad, pasta, or as a filling for oven potatoes. When customers are looking for quick everyday meals, this is often a natural recommendation.

Grilled salmon is perfect for neat slices for brunch, on a sandwich bun and on a festive table. Cold-smoked salmon, on the other hand, works well in sandwiches, appetizers and salads where a crisp texture and smoky flavor are desired. If the customer is hesitant between the two products, ask if the fish is served warm or cold. You can find our product selection here from the product page, which includes fresh salmon and caviar and smoked products.

Sales tip: start with the need and make ordering easy

A good sales conversation stays concrete. If a customer is preparing a family weekend meal, you can suggest fresh cod. If he is looking for ready-made offerings for guests, a warm stew, cold cuts, or graviera might be more suitable. For a restaurant, catering service, or large kitchen, ask about the intended use and the required product form. This way you can steer the conversation towards a product that serves the kitchen and the service.

When a retailer needs additional information about the products or wants to place an order, they can contact us by phone. We deliver domestic salmon to stores, restaurants, large kitchens, and other business customers throughout the country. For an order, it is advisable to specify the product preferences and intended use so that we can agree on the details together. Also see Salmon on the road from Skaftö to the customer.